Comedy Central
Rebrand
Brand Audit
Design Strategy
Color Theory
Design
Remote Work
Brand Audit
Design Strategy
Color Theory
Design
Remote Work
![](https://freight.cargo.site/t/original/i/7a6f8399cf5b5917cc1f18227b1a948c3665ec3ffcbff203b55a61e3ccae015e/CC_OnAir_020918_LineupSP_16.jpg)
![](https://freight.cargo.site/t/original/i/30052e93c589deb385a49283ec09a90cb96478a0116a12fc7447980e60b5774a/CC_OnAir_020918_LineupSP_10.jpg)
![](https://freight.cargo.site/t/original/i/6caa0d9324bef4cb5e8238a6f707f6f25af8cc4efe43c8f1a60bb2be5d42571d/CC_DC_042718_Uncnsr_13.jpg)
Color Theory
Pale Ale — the defining color of CC. The search for this perfect shade
took months of development. The color needed to be ownable and
bold enough to hold its own over a wide range of content.
took months of development. The color needed to be ownable and
bold enough to hold its own over a wide range of content.
![](https://freight.cargo.site/t/original/i/d8bf810a27a1f33948515db1ca83b6111429a0827cdea272958d8bd0976b2387/color_01.jpg)
![](https://freight.cargo.site/t/original/i/1dffee566bcd80022f892fc8341c621b60a7b8bcc6b9439ec402380bc8e5d322/color_02.jpg)
![](https://freight.cargo.site/t/original/i/3c80b091e4a20f3d0fe40989f98efb85be36ddd8ab48d9f4b96f380aafa63c52/color_05.jpg)
![](https://freight.cargo.site/t/original/i/3cd128378aee19ff18662279881429be7f6629affdf870d0c16899f457c219fe/color_06.jpg)
![](https://freight.cargo.site/t/original/i/dd0704979b51b43d36a1c037723babf0b47d0d7f5700e5aec39448c8537878d6/color_07.jpg)
![](https://freight.cargo.site/t/original/i/ef947cee1b37aaf42ba009092253646d9cb1ac647eb1fff9fb02a6c1b33ac540/color_08.jpg)
![](https://freight.cargo.site/t/original/i/cc2938eba3df74c6d12c605cf4b11118fc913b30b88fc142fe78e033ada4bb81/color_09.jpg)
![](https://freight.cargo.site/t/original/i/5fbb2c9c9f7f992cfeb281aa275a68d259f91651d447d7df9e9a47d19fe4348e/color_10.jpg)
![](https://freight.cargo.site/t/original/i/8fe23a2098c7f6793529cc0af4bc4555feb7f78b434c19c4f328468d92f61e0e/color_11.jpg)
![](https://freight.cargo.site/t/original/i/bb838d109a5297005cf40cd78feb4ce3c7142bab39760a765f9db17427c20b52/color_12.jpg)
![](https://freight.cargo.site/t/original/i/ae23355872d7fdff53ebc8ceec7327c7e3ad484380ca234c9544891d0a08d9ad/color_14.jpg)
![](https://freight.cargo.site/t/original/i/5847ebd3bc1a091326c138cfc3199d157e1a28ca7b3b87deb2c4a7702b9de9fa/color_15.jpg)
![](https://freight.cargo.site/t/original/i/d6b3c2fde256d5057d0a6aea5d54dcc424db9171e35f4c3eb8a60eb99b48ad77/color_04.jpg)
![](https://freight.cargo.site/t/original/i/701b45f1b31335c263f4d52151bb6e7bcd3d73c643291623b1a0573512ff55d8/color_03.jpg)
System Design
![](https://freight.cargo.site/t/original/i/b5aec88d3048a34cc9b420b02bac96ca663865cff744146bde40a492cf097ce5/CC_DC_042718_FBlive_06.jpg)
![](https://freight.cargo.site/t/original/i/880398bab5bcd54cd7e4cc5b8b9f1876312653dae1e8ffd1df093c2c6c87c1b7/CC_DC_042718_FBlive_05.jpg)
![](https://freight.cargo.site/t/original/i/7991144f5b7339338333d95843b3cfdcd9e250489cba3aaffb1ea8c68df26121/CC_DC_042718_FBlive_04.jpg)
![](https://freight.cargo.site/t/original/i/51c1900c439adc216e7c83ba7838db3a801baed9ec482619eca59260bdd909fc/CC_DC_042718_FBlive_02.jpg)
![](https://freight.cargo.site/t/original/i/a9cdab858be08e0a562d2ba48d88fc53eed021764bd558ec55024eb2b33f3d3b/CC_Promo_041618_Corp_05b.jpg)
![](https://freight.cargo.site/t/original/i/2d57317e59115e5fab584652135f70f67d170abe1c22117c3fec1c1c1a575270/CC_DC_042718_FBlive_03.jpg)
![](https://freight.cargo.site/t/original/i/2bf01db629cceba5195d72b4a89b307fb00b56fcb185449eacade706661dad80/CC_030118_RatingLarge_05.jpg)
![](https://freight.cargo.site/t/original/i/5c38e9dd21e77966e668e8edecb4ce098a7cb6c93dc763a7792f2a19e291a3f1/CC_OnAir_020918_LineupAcq_10.jpg)
![](https://freight.cargo.site/t/original/i/32148afe01b52bcadaefb5bcdce53e27c562f93488c515496f8a744caf52ec54/CC_IPMs_020318_Box_A_01.jpg)
![](https://freight.cargo.site/t/original/i/dedbbc82f51f2feb0b63346bf299760c877adf2601237d571a6dbe20fc1021f9/CC_Promo_041618_DH_D_01.jpg)
![](https://freight.cargo.site/t/original/i/1ab155f99abf9cab82cb2e7e648573537c1d547bdf96229149555df312aa7691/CC_Promo_041618_DH_E_02.jpg)
![](https://freight.cargo.site/t/original/i/21c3243a089b04fa738e08e263af055230c4f7e717af3287dd7ac869a5951398/CC_DC_042718_Uncnsr_32.jpg)
![](https://freight.cargo.site/t/original/i/0a3b45138ab321d47600b6752926c5e654c981129c971e8631ca8014713343e4/Iphone_CC_02.jpg)
![](https://freight.cargo.site/t/original/i/93bf86a32b8762abcf461adc789b963fbdc912434f9ff7df4e69f0f58c4b5e99/Iphone_CC_04.jpg)
![](https://freight.cargo.site/t/original/i/20631444ee7a1f102524c3027b99b8468fa270113067a712efaa70254ecb77e8/Iphone_CC_03b.jpg)
![](https://freight.cargo.site/t/original/i/9c291146b080cf2074af386e14b0afba3aaf95c758d7209168213ed6b28264a1/Iphone_CC_01.jpg)
![](https://freight.cargo.site/t/original/i/6aff5a50b4a4ce5652d2eebe498727b458b73dc5595b1fbf12a3166301ede66a/CC_DC_043018_Library_EP_A_02.jpg)
![](https://freight.cargo.site/t/original/i/1cce6932d86d90f96b8d9371ada5440eff653edaec66f00cc5fc07a8b3c60f4a/CC_DC_043018_Library_A_01.jpg)
![](https://freight.cargo.site/t/original/i/380fe98f632ce53707792006e3be6607ef30631e8f6b3168290b7599d6a0f6ea/CC_DC_043018_Library_EP_A_05.jpg)
![](https://freight.cargo.site/t/original/i/2a57a9614c42dea9d2ac7e585b62b4abd5d29e23bd5a7383778802d05172adc5/CC_DC_043018_Library_EP_B_01.jpg)
Making Power Point
Great Again
![](https://freight.cargo.site/t/original/i/aaa9bf0f0a61300a68a1bb526a88dade47933de1254c7010fa02c61b3477aa24/CC-18.jpg)
![](https://freight.cargo.site/t/original/i/408699a0daac18023948e92193fdf8162f0d4e3566f346375486be08a34c5ea0/CC-16.jpg)
![](https://freight.cargo.site/t/original/i/e9511f279f973ff68741ca6b5eb951bea745891e1148132af4dafa0e92b23192/CC-15.jpg)
![](https://freight.cargo.site/t/original/i/60fe681f55565600eed5d71d281c8ba4f6d52196f5e35a0bbf25a509802674b5/CC-4.jpg)
![](https://freight.cargo.site/t/original/i/a7e8bbfe3108b04a1fd2aedb341cc5407109cc3554b046834ac69b2b307fbcd3/CC-5.jpg)
![](https://freight.cargo.site/t/original/i/5a52d1130f6c356eac29b64283aad193337c56cbff43538bf28a222ff6124a6d/CC-1.jpg)
![](https://freight.cargo.site/t/original/i/3eccecd3c65e69ac63ba4f1fd2682a050ed90e7e583e5b7f177d0f47c18e0aa0/CC-7.jpg)
![](https://freight.cargo.site/t/original/i/b47952f99e255e60d01ec212ecbe3b6440b42e18d3a2b6662b2ebba3d723f4a2/CC-6.jpg)
![](https://freight.cargo.site/t/original/i/d4a648ea20ba1b1a5e1f0540fabaa59cfa3752677681b34d96e8e623da7be288/CC-9.jpg)
![](https://freight.cargo.site/t/original/i/d0153a64a1606e211e7438ad426beae10c458958233e6b84ba0a51f6ea3dddbf/CC-3.jpg)
![](https://freight.cargo.site/t/original/i/aee7dc81f6c4517390749b7998a1f8f3896e2d13a2a09875379f4a45133b88b5/CC-2.jpg)
![](https://freight.cargo.site/t/original/i/7a4a2dcb9e2022bf8dec2a576245caa5ecc2a0e0a33e1c148368c5a0904420a0/CC-14.jpg)
![](https://freight.cargo.site/t/original/i/15dd6a71c73ea4a35f33027ca9d9aa845502b929c7fd602fbf12268431a606f3/CC-13.jpg)
![](https://freight.cargo.site/t/original/i/bd7975f741e3fef2463ef1087983b9f7ba202cc76d010b2d46b036e9784187fd/CC-10.jpg)
![](https://freight.cargo.site/t/original/i/056e1e7590b22e42258b43222e97b40dde0ae6dfe09d99156bcb34996927a43e/CC-12.jpg)
![](https://freight.cargo.site/t/original/i/921361538015e69f81c2cb67f9abe9b6089d6240791c0cb0f4b63798243c1567/CC-11.jpg)
![](https://freight.cargo.site/t/original/i/7091d5d7ab715e05e29df78d54c05ac240fca40184a16a928817bf49c20f164e/CC-20.jpg)
Created at Loyalkaspar
ECD — Daniel Dörnemann
CD — Anna Minkkinen
Writing & Strategy — Bo Bishop
Art Director — Nadia Husain
Producer — Shawn Kelley
Laura Rieland. LHR Productions Inc. LPC LLC. 2023.