About
Designer & Thinker
With over 20 years of experience, I bring a high level of design, creativity, and functionality to every project.Foundation Builder
I easily maneuver between micro and macro perspectives to solve crucial design and strategy problems so your team can see a clear path forward.Moodboard Master
With over a decade of AD experience, my image curation game is strong. Whether it’s establishing design directions, or conveying a script through word and image, this vital phase of development is one of my favorite parts of the process.System Creator
I love a good system and am often brought onboard to help establish a smart, flexible, and elegant way to bring disparate parts together. There’s nothing better than crafting something that has both form and function.Multi-Tasker
It’s no secret that working remotely means having to manage way more than the average creative. I take pride in being someone who can: meet deadlines, CD/AD my designer-self, send emails with clear feedback, pick up the phone, upload things, and invoice on time—all while being a pleasure to work with.Bio
A born traveler at heart, I’ve always sought inspiration in unexpected places. From wandering cobblestone streets in Italy to working out of a farmhouse office in the Hudson Valley, and even buying a home sight unseen in Texas with little more than a packed car and my Jack Russell, I’ve learned that adventure often begins with a leap.
What I’ve carried from each chapter isn’t stuff, but perspective. Life in cities like Paris, Napoli, and New York taught me to listen closely, communicate across cultures, and rely on creativity when words alone weren’t enough. These experiences helped me grow into a stronger collaborator and communicator, as well as a more empathetic leader—someone who understands that resourcefulness and curiosity open more doors than certainty ever could.
That spirit of exploration eventually led me to Waco, where I joined the Magnolia family. Today, I lead a team of caring and talented creatives. Together, we shape work that represents more than just a brand—we nurture a community that thrives on storytelling, connection, and heart. Being part of this team continues to challenge and inspire me every day.
If you’d like to connect about future projects or opportunities, I’d love to hear from you.
Grazie. Merci. Thanks, y’all!
—Laura
laurarieland@gmail.com
Laura Rieland, LHR Productions Inc, LPC LLC. 2025.